這裡的聰明不是指隱藏一堆含意，可以從logo中看出人生大道理或是創業家成功背後的血淚

重點是在於把文字融入到logo圖示裡頭

Webdesigner Depot 裡頭有許多關於logo的解說，這裡我挑幾個真的超神奇的來講

City Direct

這個logo把縮寫設計成一架飛機──黑的是CD縮寫，白的是飛機，看出來了嗎？

Eighty 20

如果把藍框框當做1，灰框框當做0，用2進位來看，上層1010000就是八十，下層0010100就是二十。

（說實在logo弄得這麼隱密想出來是很難，發現它應該更難吧！）

FedEx

第一眼一定看不疵乃，但是仔細看就會發現Ex組成一個箭頭，也就是FedEx使命必達的象徵(吧)(嗎)

（我有點懷疑會不會是我們自己想太多......）

LG

很多人說這是小精靈（驚）

基本上是把L跟G做成人臉logo

（說起來我沒有真的玩過小精靈......泣）

Milwaukee Brewers

用縮寫（mb）來描繪手套

Piano Forest

鋼琴森林──鋼琴就是森林！

Schizophrenic

Schizophrenic是精神分裂的意思，也就是logo中笑臉和哭臉傳達的意思

INRIA

最後是我自己找到的logo

它看起來像是抽象的鳥，i是鳥嘴和鳥眼，R是鳥頭，但是我還沒找出它跟鳥有什麼關係，因為這看起來像是一個學術研究機構......

結論

logo設計很不簡單（←弱

9 Jul

Smart Logos with Hidden Symbolism

Compilation, Inspiration, Logos

Logos can convey many ideas in one simple design and as designers we need to be fully aware of any hidden symbolism.

You should be in full control of your design and use symbolism to convey messages to your advantage as this will further the impact of your logo.

For this post, we’ve compiled some great logos that carry hidden symbolism that you can use for inspiration in your own designs.

Try to figure what the hidden messages are before reading the explanations. Have the designers manage to convey the right messages for these logos? Please let us know in the comments’ area.

Amazon.com

The arrow from A to Z, symbolizes what Amazon is known for selling everything under the sun. It also serves as a smile, making the company feel friendly and approachable.

Atlanta Falcons

This logo doubles as an actual Falcon, and an ‘F’ for Falcons.

Baskin Robbins

This logo subtly incorporates the number “31″ that was a big part of their older logo

Chick-Fil-A

The Chick-Fil-A logo incorporates an illustration of a chicken with the ‘C’ in ‘Chick-Fil-A’ in a not so hidden way.

City Direct

Thiss one is really hard to see, but if you focus on the black part of the logo, the airplane is surrounded by the initials CD for City Direct.

Eighty 20

This logo was complicated to figure out; the blue squares represent 1’s and the gray squares represent 0’s. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary.

Families/Marriage

In the Families logo, the ‘i’, ‘l’, and second ‘i’ are all different sizes, representing the father as the long ‘l’ and the mother as the longest ‘i’ followed by the child. The upper case “R”s in the Marriage logo mirror each other with their ends sticking together, representing the bond of a relationship.

Fashion Center

One extra hole was added to the button, to make an ‘F’ for “Fashion Center”.

FedEx

At first glance it’s hard to find the symbolism in this logo, but if you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

Forkwire

This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name – fork, making the utilization of technology in food delivery very clear and obvious for the customers

Formula 1

The negative space in the middle creates the number ‘1′ for “Formula 1″.

Fort Worth Zoo

The red ‘fw’ for Fort Worth also creates an elephant.

Goodwill

Instead of using an uppercase ‘G’, the logo designers cunningly used a lowercase ‘g’ to not only represent the first letter of the company name, but to represent a smiley face as well, giving viewers an unconsciously positive perception of the company.

Gotham Books

This one is pretty self-explanatory. The illustrations of a book are stacked on top of each other to simulate a skyscraper – a trademark of Gotham City.

Hartford Whalers

This cleverly designed logo incorporates the tail of a whale, and the Hartford Whalers initials ‘H’ and ‘W’.

LG

Many people believe that the Pac-Man symbol is hidden within the LG logo.

Milwaukee Brewers

The Milwaukee Brewers logo uses the team’s initials (M and B) to form a catcher’s glove holding a ball.

Missouri Western State University

The Missouri Western State University’s logo has an illustration of the school’s mascot-a griffon in the shape of the state of Missouri.

Mosleep

As the name suggests, Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo, for this company is their intial ‘M’ that was also designed to look like a bed.